This policy explains how Proof LLC, Inc. (“Proof,” “we,” “us”) handles personal information in connection with proofindata.com (the “Site”) and our related publications and business communications.
We are a consulting firm, not an advertising business. We do not sell personal information, and we do not build advertising profiles of visitors to this Site.
What is active today
- No accounts, logins, or web forms on the Site.
- Server-log analytics only — no JavaScript trackers, no advertising tags, no third-party analytics. We read our own web server logs.
- No cookies set by Proof.
- Server logs are generated by our hosting provider (Google Cloud).
- Web fonts are loaded from Google Fonts, which receives your IP address.
- Email is the only way to contact us, at sales@proofindata.com.
This box describes current practice and is updated when it changes. The sections below also describe categories of processing we may introduce — such as analytics or an email newsletter — so you can see in advance how they would be handled.
1. Information we collect
Information you give us directly
If you email us, subscribe to a publication, or engage us for professional services, we receive the information you choose to provide. That typically includes your name, email address, employer, and the contents of your message or engagement.
Information collected automatically
When you visit the Site, our hosting infrastructure records standard technical information. This is inherent to how the web works and cannot be switched off without breaking the Site.
| Data | Purpose |
|---|---|
| IP address | Delivering the page, security, abuse prevention |
| Browser type and version (user agent) | Compatibility and troubleshooting |
| Pages requested, date and time | Operations and diagnostics |
| Referring URL, where sent by your browser | Understanding how people find us |
Analytics
We analyze our own web server logs. There is no JavaScript tracker, no advertising tag, and no third-party analytics product on this Site, so there is nothing loaded into your browser that would need your consent. The logs are the same records described in the table above, generated as a necessary part of serving the Site.
What we do with them: we count how often each piece of writing is read, which sites refer readers to us, and whether a reader went on to open our booking page. We use this to decide what to write next. We do not use it to identify individual visitors, we do not target advertising, we do not sell or share it, and we do not join it to any contact record, mailing list, or identity graph.
A copy of these logs is stored in Google BigQuery, within the same Google Cloud project that hosts the Site, so we can query them. Day-to-day analysis runs against a view that excludes IP addresses entirely. Where a report needs to distinguish one reader from another within a single day, it uses a one-way fingerprint that changes every day and cannot be used to recognize anyone across days.
Placement tags in our links
Links we publish to our own Site sometimes carry a short src tag naming where the link
appeared — for example src=li-post-20260804 for a particular LinkedIn post. It identifies
the placement, not the person. It is not a user identifier, it is not stored in a cookie, and it is
not passed on to the destination when we forward you to our booking page.
Publications and mailing lists
If we publish a newsletter and you subscribe, the platform hosting it will process your email address and engagement data (such as whether a message was opened) on our behalf, under its own privacy policy. You can unsubscribe at any time using the link in any message, which ends the subscription immediately.
2. Cookies and similar technologies
Proof does not currently set cookies on the Site. Should we introduce them, they would fall into these categories:
- Strictly necessary — required for the Site to function; these do not require consent.
- Analytics or performance — used to measure aggregate usage, as described above.
- Preference — remembering choices such as a dismissed notice.
We do not use advertising or cross-site tracking cookies. Most browsers let you block or delete cookies in their settings. We honor the Global Privacy Control (GPC) signal where it applies.
3. Third parties that process data for us
We keep third-party services to a minimum. Those currently involved are:
- Google Cloud Storage — hosts the Site and generates the server logs described above.
- Google BigQuery — stores a copy of those server logs so we can analyze them. Same provider, same Google Cloud project, no third-party access. Our booking and walkthrough redirect pages load no web fonts, so clicking through to book does not send your IP address to Google Fonts.
- Google Fonts — serves the typeface used on the Site. Loading a font sends your IP address and user agent to Google. If you prefer to avoid this, browser extensions that block third-party font requests will prevent it; the Site remains readable.
- Email and calendar providers — handle correspondence you send us and meetings you book.
If we later add an analytics provider, newsletter platform, or scheduling tool, we will name the category here. We do not sell or rent personal information, and we do not share it with data brokers.
4. How we use information
- To operate, secure, and improve the Site.
- To respond to enquiries and carry out professional engagements.
- To send publications you have asked to receive.
- To meet legal, tax, and contractual obligations.
We do not use the information described in this policy to make automated decisions that produce legal or similarly significant effects about you.
5. Legal bases (for visitors in the EEA and UK)
- Legitimate interests — operating and securing the Site, and responding to business enquiries.
- Consent — for newsletters and any non-essential analytics or cookies, where required. You may withdraw consent at any time.
- Contract — where processing is necessary to deliver services you have engaged us for.
- Legal obligation — where retention or disclosure is required by law.
6. Retention
Raw server logs, which include IP addresses, are retained for 30 days and then deleted automatically. From them we keep an IP-free daily summary — page, referring site, placement tag, date, and counts — for up to 13 months, so we can compare one year against the next. Business correspondence and engagement records are retained for as long as the relationship is active and thereafter as required for legal, tax, and professional obligations. Newsletter subscriptions are retained until you unsubscribe.
7. Your rights
Depending on where you live, you may have the right to access the personal information we hold about you, correct it, delete it, object to or restrict its processing, receive a portable copy, or withdraw consent. Residents of California may additionally request disclosure of the categories of personal information collected and may opt out of sale or sharing — noting that we do not sell or share personal information as those terms are defined under California law.
To exercise any right, email sales@proofindata.com. We will respond within the period required by applicable law. We will not discriminate against you for exercising these rights.
8. International transfers
We are based in the United States, and our service providers may process data in the United States and other countries. Where personal information is transferred out of the EEA or UK, we rely on appropriate safeguards, such as the European Commission's standard contractual clauses.
9. Security
The Site is served over HTTPS. We apply reasonable administrative and technical measures appropriate to a small consulting firm handling limited personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children
The Site is directed to business professionals and is not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
11. Changes to this policy
We will update this page when our practices change, and we will revise the “last updated” date at the top. Material changes — such as introducing analytics or a newsletter — will also be reflected in the summary box at the top of this page.
12. Contact us
Questions about this policy or about how we handle your information:
Proof LLC, Inc.
Email: sales@proofindata.com
This policy describes our actual practices in plain language. It is not legal advice, and it has not been reviewed by counsel. If Proof takes on obligations that carry specific disclosure requirements, have a lawyer review this page.